Kalina Chkoumbova
Manager, Marketing and Sales, Loyola University's Conference Services Department and Museum of Art
Kalina Chkoumbova is the Manager of Marketing and Sales at Loyola University's Conference Services Department and Museum of Art. She is dedicated to leveraging her strategic marketing expertise to position the university as a premier destination for hosting national and international organizations. Kalina's focus is on driving societal change and corporate social responsibility by aligning theoretical insights with practical experiences to build meaningful connections and foster responsible stewardship.
In her role, Kalina has spearheaded comprehensive marketing strategies to increase the visibility of Loyola's event spaces, orchestrating campaigns across multiple channels to effectively reach target audiences. Her efforts led to record profits within the first year, revitalizing the department after the COVID-19 pandemic. By utilizing a diverse marketing portfolio, including Google Ads and Analytics, graphic design, and website management, she optimized campaigns for maximum visibility and engagement. As a creative visionary, Kalina was thrilled to bring national acclaim to Loyola University Chicago through its ICONs exhibition, which concluded successfully in March 2024.
Beyond her professional achievements, Kalina volunteers at local animal shelters, where she first learned the value of philanthropy. She takes pride in her Bulgarian heritage and is a devoted pet parent to two wonderful cats. An avid traveler, she has explored Europe and Asia, finding inspiration in unique cultural experiences and diverse ways of life.
Kalina began her professional career after earning dual degrees from the University of Illinois at Urbana-Champaign. As a Baumhart scholar, she aims to redefine sustainable and efficient practices within marketing and business administration.
Manager, Marketing and Sales, Loyola University's Conference Services Department and Museum of Art
Kalina Chkoumbova is the Manager of Marketing and Sales at Loyola University's Conference Services Department and Museum of Art. She is dedicated to leveraging her strategic marketing expertise to position the university as a premier destination for hosting national and international organizations. Kalina's focus is on driving societal change and corporate social responsibility by aligning theoretical insights with practical experiences to build meaningful connections and foster responsible stewardship.
In her role, Kalina has spearheaded comprehensive marketing strategies to increase the visibility of Loyola's event spaces, orchestrating campaigns across multiple channels to effectively reach target audiences. Her efforts led to record profits within the first year, revitalizing the department after the COVID-19 pandemic. By utilizing a diverse marketing portfolio, including Google Ads and Analytics, graphic design, and website management, she optimized campaigns for maximum visibility and engagement. As a creative visionary, Kalina was thrilled to bring national acclaim to Loyola University Chicago through its ICONs exhibition, which concluded successfully in March 2024.
Beyond her professional achievements, Kalina volunteers at local animal shelters, where she first learned the value of philanthropy. She takes pride in her Bulgarian heritage and is a devoted pet parent to two wonderful cats. An avid traveler, she has explored Europe and Asia, finding inspiration in unique cultural experiences and diverse ways of life.
Kalina began her professional career after earning dual degrees from the University of Illinois at Urbana-Champaign. As a Baumhart scholar, she aims to redefine sustainable and efficient practices within marketing and business administration.